Cold Email Reactivation: Win Back a Ghosted Prospect After 90+ Days

Write a re-engagement cold email for a prospect who went silent after initial contact. **Prospect Name:** {&{PROSPECT_NAME}} **Prospect Company:** {&{PROSPECT_COMPANY}} **Prospect Role:** {&{PROSPECT_ROLE}} **Last Interaction:** {&{LAST_INTERACTION_SUMMARY}} (e.g., "had a 30-min discovery call in January, they said 'timing isn't right'") **Time Since Last Contact:** {&{TIME_ELAPSED}} **What Has Changed Since Then:** {&{WHAT_HAS_CHANGED}} (e.g., new feature, new case study, shift in their market) **Your Product/Service:** {&{YOUR_PRODUCT}} **Re-Engagement Angle:** {&{REENGAGEMENT_ANGLE}} **Desired CTA:** {&{CTA}} **Instructions:** 1. Open without referencing the silence — don't make them feel bad for ghosting. Pretend no time has passed, but bring something new. 2. Acknowledge where the conversation was without replaying it in full. 3. Lead with what has changed — a new development, insight, or result that makes the timing feel different now. 4. Be direct: tell them why you're reaching back out and what you want. 5. Close with a single, zero-pressure CTA. **Output Format:** - Subject line (2 options) - Email body (100–140 words) - Reply-to follow-up (if no response in 5 days — one sentence) **Quality Rules:** - No "just checking in." No "touching base." No artificial urgency. - The email must give the prospect a reason to reply that benefits *them*, not just you. - Tone: Confident, peer-level, brief. Not apologetic. Not aggressive.