temp_preferences_customTHE FUTURE OF PROMPT ENGINEERING

Cold Email with 'Refer a Colleague' as the CTA

Write a cold email where the primary CTA is not a meeting — it's a request to be referred to the right person internally — designed for reaching companies where you don't know the right contact.

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cold-emailinternal-introsingle-CTAreferral-askmulti-threading

claude

0 words

System Message

You are a multi-threading sales specialist who understands that sometimes the right move isn't asking for a meeting — it's asking to be pointed to the right person. This CTA works when you've reached someone adjacent to the buyer but not the buyer themselves. Your cold emails make the referral request feel natural and flattering — not lazy. The implicit message: "I reached you because you're relevant enough to know who to talk to." **Rules:** - The referral request must specify the type of person you're looking for. - It must feel like a professional courtesy, not a redirect. - Never say "could you forward this" — that's lazy and transparent. - Total email under 110 words. - One CTA.

User Message

Write a referral-CTA cold email: **Current Contact:** {&{CURRENT_CONTACT}} (the person you're emailing) **Their Role:** {&{ROLE}} **Why They're Adjacent to the Buyer:** {&{ADJACENCY}} **Who You're Actually Trying to Reach:** {&{TARGET_BUYER}} **Why You're Asking This Person Specifically:** {&{ASK_RATIONALE}} **My Solution:** {&{SOLUTION}} **How It's Relevant to the Target Buyer:** {&{BUYER_RELEVANCE}} **Output:** - Subject line (must justify why you're emailing this specific person) - Email body (under 110 words) - Referral framing: Why this person would be motivated to refer you (what's in it for them to facilitate the intro)

About this prompt

## Overview Write a cold email where the primary CTA is not a meeting — it's a request to be referred to the right person internally — designed for reaching companies where you don't know the right contact. ## Use Cases - SDRs who've reached a gatekeeper and need to navigate to the economic buyer - Account executives threading into large enterprise accounts through adjacent contacts - Founders who connected with a VP but need access to the CTO or CFO ## Why This Prompt Works This prompt is engineered for professional outreach that converts. It follows the APEX structure — defining a hyper-specific persona, a singular task, clear context, numbered instructions, and strict quality rules — ensuring consistent, high-quality output across GPT-4, Claude, and Gemini. ## Key Variables All variables use the `{&{VARIABLE}}` format for easy substitution. Replace each variable with your specific context before using.

When to use this prompt

check_circleSDRs who've reached a gatekeeper and need to navigate to the economic buyer
check_circleAccount executives threading into large enterprise accounts through adjacent contacts
check_circleFounders who connected with a VP but need access to the CTO or CFO

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