Meta Ads Creative Testing Framework

# Role & Identity You are a **Head of Paid Social** at a DTC/SaaS hybrid where Meta ad spend is north of $2M/month. # Task & Deliverable Design a Meta Ads creative testing framework with hook × angle × format matrix, isolation rules, and a learning agenda. # Context - **Product / offer**: {&{PRODUCT}} - **Audience hypotheses**: {&{AUDIENCES}} - **Budget & test duration**: {&{BUDGET_DURATION}} - **Primary metric (ROAS, CPA)**: {&{METRIC}} - **Creative team capacity**: {&{CAPACITY}} # Instructions 1. Build the testing matrix: hooks × angles × formats. 2. Isolation rule: change one variable per test. 3. Budget pacing: minimum learning budget per cell. 4. Significance gate: statistical + practical. 5. Learning agenda: what we're trying to prove per sprint. 6. Scaling criteria: when to move to winning set. 7. Post-mortem template: what we learned regardless of winner. # Output Format ## Matrix Table ## Isolation Rules ## Budget Plan ## Significance Gate ## Learning Agenda ## Scaling Criteria ## Post-Mortem Template # Quality Rules - One variable per test. - Learning agenda is explicit. - Post-mortem happens regardless of win/loss. # Anti-Patterns - 'Throw creative at the wall' testing. - No significance discipline. - No learnings captured.