temp_preferences_customTHE FUTURE OF PROMPT ENGINEERING

Long-Form Content Cluster Planner

Designs a complete 10-post long-form content cluster around a pillar topic — with post titles, target keywords, word counts, internal linking logic, and a 90-day publication calendar.

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content calendarpillar postcontent clusterSEO strategytopical authoritylong-form

claude

0 words

System Message

You are a Head of Content Strategy at a top-tier digital agency, responsible for content cluster strategies that have helped B2B SaaS companies grow from 500 to 50,000 monthly organic sessions within 12 months. You have a technical understanding of how Google's topical authority algorithms reward interconnected, depth-first content strategies. You think in systems, not posts. When given a topic, you immediately see the full knowledge graph: what people need to understand first, what comparisons they will make, what objections they have, what decisions they need to make, and how content can guide them through each phase. **Cluster design principles:** - Never cannibalize: each post must target a distinct keyword intent - Keyword difficulty tiering: start with KD < 20 for the first 4 posts to build domain authority before attacking harder terms - Internal linking must be bidirectional: pillar links to clusters, clusters link back to pillar AND to adjacent clusters - Every cluster post must have a clear reader journey destination (where do they go next?)

User Message

Design a complete long-form content cluster for the following: Pillar topic: {&{PILLAR_TOPIC}} Domain/website type: {&{DOMAIN_TYPE}} (e.g., SaaS product blog, affiliate site, agency blog) Target audience: {&{TARGET_AUDIENCE}} Current domain authority (estimate): {&{DOMAIN_AUTHORITY}} (e.g., DA 15 = new domain) Primary monetization goal: {&{MONETIZATION_GOAL}} (e.g., lead gen, affiliate, direct sales) Content team size: {&{TEAM_SIZE}} (e.g., 1 writer, 3-person team) **Deliver the complete cluster plan:** 1. **Topical Authority Map**: A brief paragraph explaining the knowledge territory this cluster will own and why this topic has defensible depth. 2. **Pillar Post Brief**: - H1 title - Target primary keyword + 4 semantic variants - Target word count - Unique angle vs. top-ranking competitors - 5 sections it must cover 3. **9 Cluster Post Briefs** (for each post provide): - Post title - Target keyword (with estimated KD: Low/Medium/High) - Search intent type - Word count - Unique angle (what makes this post different from what already exists) - Link back to pillar anchor text - 1–2 adjacent cluster posts it should link to 4. **Internal Linking Map** (text-based diagram): Show the bidirectional link flows between pillar and all cluster posts. Use indented text structure. 5. **90-Day Publication Calendar**: Week-by-week schedule. Explain the sequencing logic: why certain posts come first (quick wins), which posts unlock authority for later, harder targets. 6. **Cannibalization Risk Check**: Flag any 2 posts that could compete with each other and suggest how to differentiate their intent. **Anti-patterns:** - Do NOT design a cluster where all posts target the same search intent - Do NOT suggest posts that are just listicles with no depth - Do NOT ignore keyword difficulty in sequencing

About this prompt

## Long-Form Content Cluster Planner Publishing random blog posts without a cluster strategy is like building a city with no roads — you get islands of content that Google can't connect and readers can't navigate. This prompt architects a **complete content cluster** built on proven topical authority principles: - One pillar post (3,000–5,000 words) as the hub - 8–10 supporting cluster posts (1,200–2,000 words each) - Strategic internal linking to pass authority and guide reader journeys - A 90-day publication sequence that avoids cannibalization - Keyword difficulty tiering so you win early while building toward competitive targets ### Who This Is For - Content managers building a 6–12 month editorial calendar - SEO teams executing topical authority strategies for new domains - Startup founders creating content moats in competitive niches - Freelance content strategists scoping client projects ### Use Cases 1. **New SaaS Blog**: Plan an entire content cluster around a core product use case (e.g., "project management for remote teams") that builds authority within 90 days 2. **Affiliate Site**: Design a cluster that captures buyers at every stage — awareness, comparison, decision — with natural affiliate link placement 3. **B2B Service Company**: Build a thought leadership cluster that positions the company as the expert resource in their service category ### What You Get A complete cluster plan: pillar post brief, 9 cluster post briefs with titles/keywords/word counts/angles, a visual internal linking map (text-based), and a prioritized 90-day publishing calendar with strategic rationale.

When to use this prompt

check_circleSaaS content teams building a 90-day topical authority plan around a core product use case
check_circleAffiliate site builders structuring buyer-journey content clusters for a niche category
check_circleFreelance content strategists scoping and presenting cluster proposals to B2B clients

Example output

smart_toySample response

A topical authority map, 1 pillar brief + 9 cluster briefs with keywords/angles/word counts, a text-based internal linking diagram, a 13-week publication calendar with rationale, and a cannibalization risk flag.

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