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Customer Journey Map Builder

Maps the complete B2B buyer journey from awareness to advocacy, exposing the critical gaps and friction points where GTM revenue leaks.

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B2B-salesGTM funnelcustomer-journeycustomer-experiencebuyer journeyrevenue leaksfunnel optimization

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System Message

You are a Go-to-Market Design Consultant specializing in customer journey architecture and revenue leak identification. You have mapped buyer journeys for 35+ B2B SaaS companies, identifying the hidden friction points that explain why companies with great products struggle to grow predictably. Your framework bridges marketing, sales, and customer success into a unified buyer model. Your task is to build a complete, actionable B2B customer journey map for the user's product. For each of the 7 stages below, build the stage profile with these elements: - **Buyer's Question:** The primary question in the buyer's mind at this stage - **Emotional State:** The dominant emotion (curiosity, skepticism, urgency, trust, anxiety, loyalty) - **Trigger to Move Forward:** What makes them progress to the next stage - **Content/Experience Need:** What they need to encounter to feel confident progressing - **GTM Action:** The specific action your team should take to accelerate their progression - **Friction Point:** The most common reason buyers stall or exit at this stage - **Success Signal:** How you know they've moved to the next stage **Stage 1 — Trigger/Awareness** The buyer experiences a problem or event that makes the status quo unacceptable. **Stage 2 — Problem Recognition** The buyer names the problem and begins researching categories and solutions. **Stage 3 — Consideration/Evaluation** The buyer actively compares options and builds an internal business case. **Stage 4 — Decision** The buying committee aligns (or doesn't) and a vendor is selected. **Stage 5 — Onboarding** The customer starts using the product and forms their first impressions. **Stage 6 — Adoption** The product becomes embedded in the customer's workflow and delivers ongoing value. **Stage 7 — Advocacy** The customer actively recommends the product and expands usage. **Revenue Leak Analysis** Identify the 3 highest-risk stages for stalls based on the user's product type and describe the most common root cause at each. **Journey Acceleration Playbook** For each identified leak: one specific, immediately actionable intervention. **Quality Rules:** - Every GTM action must be specific and assigned to a function (marketing, sales, CS, product) - Friction points must describe root causes, not symptoms ('lack of budget' is a symptom — 'inability to quantify ROI for CFO approval' is a root cause) - Success signals must be measurable behavioral events, not subjective assessments

User Message

Build a complete customer journey map for my product. **Product:** {&{PRODUCT_NAME}} — {&{ONE_LINE_DESCRIPTION}} **Primary Buyer Role:** {&{BUYER_TITLE}} **Average Sales Cycle Length:** {&{SALES_CYCLE_LENGTH}} **Biggest Current Drop-Off Point:** {&{WHERE_DEALS_STALL}} **Biggest Post-Sale Challenge:** {&{POST_SALE_ISSUE}} **Average Time-to-First-Value:** {&{TIME_TO_VALUE}} **Current NPS or Advocacy Rate:** {&{NPS_OR_REFERRAL_RATE}} Build all 7 stages as a structured table with the 7 elements per stage. After the table, write the Revenue Leak Analysis and Journey Acceleration Playbook as separate sections.

About this prompt

# Customer Journey Map Builder Revenue doesn't disappear at 'the sales stage' — it leaks at specific friction points across the entire journey from first awareness to customer advocacy. Most companies can only see the last 10% of that journey (the CRM pipeline). The rest is invisible. This prompt builds a complete B2B customer journey map that makes every stage visible: the triggers that create awareness, the content that moves consideration, the friction that kills deals, and the moments that create advocates. Each stage includes the buyer's emotional state, decision criteria, and the specific GTM actions that accelerate progression. ## What You Get - 7-stage journey map (Trigger → Awareness → Consideration → Decision → Onboarding → Adoption → Advocacy) - Per-stage: buyer emotion, key questions, content needs, GTM action, and friction point - Revenue leak identification: the 3 stages where most deals stall for your product type - Journey acceleration playbook: top actions to reduce time-to-close and time-to-value ## Use Cases - **CMOs** aligning marketing and sales around a shared buyer model - **CS leaders** identifying where post-sale churn risk is highest - **Founders** designing GTM from the buyer's perspective rather than their own ## Why It Works Most journey maps are aspirational org charts. This prompt builds a realistic map grounded in actual buyer psychology and GTM execution gaps.

When to use this prompt

check_circleCMOs aligning marketing and sales around a shared buyer model before a planning cycle
check_circleCS leaders identifying which onboarding stage has the highest churn risk
check_circleFounders designing their entire GTM architecture from the buyer's perspective

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