Market Entry Strategy Builder

Build a market entry strategy for the following expansion: **Our Company:** {&{COMPANY_NAME}} **Core Product/Service:** {&{PRODUCT_DESCRIPTION}} **Current Market(s) we operate in:** {&{CURRENT_MARKETS}} **New Market we want to enter:** {&{TARGET_MARKET}} (geography, segment, or vertical) **Why we're considering this market:** {&{RATIONALE}} **Our budget for market entry:** {&{ENTRY_BUDGET}} **Timeline:** {&{TIMELINE}} **Our biggest competitive advantage:** {&{COMPETITIVE_ADVANTAGE}} **Known risks or concerns:** {&{KNOWN_RISKS}} ## Required Output: ### 1. Market Entry Assessment *3 reasons this entry could succeed, 3 reasons it could fail — before any recommendations* ### 2. Beachhead Customer Segment *The specific, narrow wedge customer to win first — with rationale* ### 3. Market Sizing (Bottoms-Up) | TAM | SAM | SOM | Methodology | ### 4. Entry Mode Recommendation *Build / Buy / Partner / Acquire — with pros/cons and recommended path* ### 5. Channel & Distribution Strategy *Specific channels, not categories — with prioritization and rationale* ### 6. Localization Requirements *Product, pricing, compliance, cultural, and messaging adaptations needed* ### 7. Pricing Architecture *How to price for this market and manage cannibalization risk* ### 8. 90-Day Launch Plan *5 milestones, owners, and success criteria per milestone* ### 9. Exit Criteria *What signals would make you pause or reverse this market entry?*